What is an Explainer Video?

Animated explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes. Being one of the most potent resources for content marketers today, they are aimed at describing your company’s products (or services) in a way that resonates with your target audience’s pain-points — introducing your solution as the best solution.

Using an explainer video can help your company generate leads, reduce bounce rates, foster brand awareness, and increase conversions. All from a single piece of high-quality video content. Not a bad deal, huh?

Why Should You Use An Explainer Video?

Consumers make purchases based on the benefits of a product instead of the features. They choose the product or service that does something they perceive to be better than the alternative. Fundamentally, the features of the TV set are what make the benefits possible, but it is the major benefits that really make the sale. Explainer videos allow you to quickly highlight the benefits of your product and give your audience what they are looking for.

An explainer video allows you to develop a presentation that gets to the heart of your company’s solution. A short, animated video can immediately answer your audience’s questions and alleviate their pain points.