Privacy policy

Privacy Policy

Please review our Privacy Policy, it has equivalent rights with and indivisible to this Agreement.


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Content Privacy Policy

Our Privacy Policy was updated on 25 Oct, 2018. We have revamped the Privacy Policy front and back so that from this date onwards, this Privacy Policy can provide privacy details on how we manage your personal information for all Eleven Gates products and services, unless a separate privacy policy is provided for a specific Eleven Gates product or service.

Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Our commitment to you

This Privacy Policy sets out how Cerebroz EduTree LLP. and its affiliated companies within the Eleven Gates Group (“Eleven Gates”, “we”, “our” or “us”) collect, use, disclose, process and protect any information that you give us when you use our products and services located at, EduOS and our Suite of applications that we offer on our EduTree devices. Should we ask you to provide certain information by which you can be identified when using Cerebroz EduTree products and services, it will only be used in accordance with this Privacy Policy and/or our terms and conditions for users.

The Privacy Policy is designed with you in mind, and it is important that you have a comprehensive understanding of our personal information collection and usage practices, as well as full confidence that ultimately, you have control of any personal information provided to Cerebroz EduTree.

In this Privacy Policy, “personal information” means information that can be used to directly or indirectly identify an individual, either from that information alone or from that information combined with other information Cerebroz EduTree has access about that individual. Such personal information may include but not limit to the information you provide to us or upload, the information specific to you that may be assigned by us, your financial information, social information, device or TV activity-related information, location information, log information.

By using Cerebroz EduTree products and services or other acting permitted by the applicable laws, you are deemed to have read, acknowledged and accepted all the provisions stated here in the Privacy Policy, including any changes we may make from time to time. In order to comply with applicable laws, including local data protection legislation, we will specifically seek prior explicit consent to the particular processing (e. g. automated individual decision-making) of special categories of personal data. Furthermore, we are committed to protecting the privacy, confidentiality and security of your personal information by complying with applicable laws, and we are equally committed to ensuring that all our employees and agents uphold these obligations.

Ultimately, what we want is the best for all our users. Should you have any concerns with our data handling practice as summarized in this Privacy Policy, please contact address your specific concerns. We will be happy to address them directly.

What information is collected and how can we use it?

Types of information collected

In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services.

We will only collect the information that is necessary for its specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. We may collect the following types of information (which may or may not be personal information):

Information you provide to us or upload (including your contact details): we may collect any and all personal information you provide to us, like your name, mobile phone number, email address, delivery address, ID card, driver license, passport details, Cerebroz Account details (e.g. your security related information, name, birthday, gender), order, invoicing details, materials or data you may sync through Cerebroz Cloud or other apps in EduOS, information in relation to creating an account and participating in the Cerebroz EduTree Forum or other Cerebroz EduTree platforms, phone numbers you insert into the device or to send a message, feedback, and any other information you provide us.

Information specific to you that may be assigned by us: we may collect and use information such as your Cerebroz Account ID.

Financial information: information related to completing purchases. For example, bank account number, account holder name, credit card number etc.

Social information: information related to your social activities. For example, current employer, current job title, education background, professional training background etc.

Information while watching TV: Information related to your TV show usage. For example, total time of watching TV, TV Channel name, logo and its watching time period, EduTree videos watching while TV programs, user activity, parental control activity set by user and its action, etc.

Application information: information related to your software usage. For example, application list, application status record (e.g. downloading, installing, updating, deleting), application ID information, SDK version, system update settings etc.

Location information (only for specific services/functionalities): various types of information on your location. For example, region, country code, city code, longitude and latitude information, time zone settings, language settings.

Log information: information related to your use of certain functions, apps and websites. For example, IP addresses, network request information, temporary message history, standard system logs, crash information.

Other information: environmental characteristics value (ECV) (i.e. value generated from Cerebroz Account ID, device ID, connected Wi-Fi ID and location value).

We may also collect other types of information which are not directly or indirectly linked to an individual and which is aggregated, anonymized or de-identified. For example, the device model and system version number of the user’s EduTree device may be collected when using a particular service. Such information is collected in order to improve the services we provide to you.

How the personal information can be used

Personal information is collected for providing services and / or products to you, and legal compliance on our part under applicable laws. You hereby consent that we may process and disclose personal information to our affiliated companies (which are in the communications, social media, technology and cloud businesses), Third Party Service Providers (defined below) for the purposes stated in this Privacy Policy.

We may use your personal information for the following purposes:

Providing, processing, maintaining, improving and developing our goods and/or services to you, including after-sales and customer support and for services on your device or through our websites.

Communicating with you about your device, service or any general queries, such as updates, customer inquiry support, information about our events, notices.

Conducting marketing related activities, such as providing marketing and promotional materials and updates. For more information on marketing and promotional activities, please refer to the Direct Marketing section below.

Allowing you to post comments in public forums.

Conducting promotional activities, such as sweepstakes and events on social media platforms.

Analyzing and developing statistical information on use of our products and services to better improve our products and services.

Optimizing the performance of your device, such as analyzing the memory usage or CPU utilization of our applications.

Storing and maintaining information about you for our business operations or legal obligations.

Providing local services without communicating with our servers.

Here are more details on how we use your information (which may include personal information):

Setting up your Cerebroz Account. Personal information collected when creating a Cerebroz Account on our web sites or through our EduTree devices is used for creating the personal Cerebroz Account and profile page for the user.

Processing your purchase orders. Information relating to e-commerce orders may be used for processing the purchase order and related after-sales services, including customer support and re-delivery. In addition, the order number is used to cross check the order with the delivery partner as well as the actual delivery of the parcel. The receipt details, including name, address, phone number and postal code are for delivery purposes. The email address is used to send parcel tracking information to the user. The list of purchased item(s) is used for printing the invoice and allowing users to see what is in the parcel.

Allowing you to participate in Cerebroz Forum. Personal information in relation to the Cerebroz Forum or other Cerebroz EduTree Internet platforms may be used for profile page display, interaction with other users, participating in the forum.

Providing Cerebroz Cloud and other Cerebroz EduTree services. Information (device related information including phone number, device ID, device operating system, MAC Address, device type, system and performance information and location information including mobile country code, location area code) is collected for activating MIUI services, e.g. Cerebroz Cloud, log sync, SMS sync, Find Device, EduTree mobile Application update for the purposes of user authentication and activation of the services.

Diagnosing activation failures: Location related information is used for the purpose of activation failure.

Providing other EduOS services. Other information collected for each of the EduTree EduOS services may be used for performing the functions of that service, and to facilitate the provision of that service for the benefit of the user, e.g. TV Ad replacing, Soft block service, Auto Edu-mode service, Do not disturb service, downloading, updating, registering, performing or optimizing activities related to EduOS services.

Providing parental service. Other information collected while watching the TV shows (like time duration of watching TV, TV channel name, Study or learning time while watching TV, user activity on the device in TV mode, Auto Edu-mode, Soft block, Do not disturb mode set by user) is used for making the child’s progress report, showing the child’s habit of watching TV to parents, making global rank, improving the knowledge of the child/parents/user, making more helpful videos for user, providing parental control service to you.

Providing messaging functions (e.g. Edu-talk or platform where user can discuss with other user or company) Information collected may be used for activating this service and identifying the user and message recipient. In addition, chat history is stored for the convenience of re-loading historical chats after a user has re-installed apps, or for synchronization across devices. Information (sender’s and recipient’s phone numbers and Cerebroz EduTree Message IDs) may be used for EduTree Message for activating the services and enabling the service to function, including routing of messages.

Improving user experience. Some opt-in features, such as the User Experience Program, allow Cerebroz EduTree to analyze data about how users use the EduTree Device and EduOS services, so as to improve the user experience, such as sending crash reports.

Providing Push Service. Cerebroz Account ID and Device numbers will also be used to provide the Cerebroz EduTree push service to evaluate advertising performance and send notifications from EduOS UI about software updates or new product announcements, including information about sales and promotion. You consent to our use of your personal information for the purpose of sending you pushing services (whether by messaging within our services, by email or by other means) that offer or advertise our products and services. You may opt out of this at any time through changing your preferences under “Settings”

Verifying user identity. Cerebroz EduTree uses the ECV value to verify the user identity and ensure there is no log-in by hackers or unauthorized persons.

Collecting user feedback. The feedback you choose to provide is valuable in helping Cerebroz EduTree make improvements to our services. In order to follow up on the feedback you have chosen to provide, Cerebroz EduTree may correspond with you using the personal information that you have provided and keep records.

Sending notices. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies.

Conducting promotional activities. If you enter into a sweepstake, contest, or similar promotion, we may use the personal information you provide to administer those programs.

Conducting analysis of your device to provide better user experience. Cerebroz may conduct the hardware or software analysis, so as to further improve the performance of your device.

Direct marketing

We may use your name, phone number, and email address, Cerebroz Account ID and Device Serial number to provide marketing materials to you relating to goods and services of Cerebroz EduTree companies and our business partners which offer cloud products and services. To provide better user experience, we may recommend above-mentioned products, services and activities based on information about your purchase history, website browsing history, birthday, age, gender, and location. We will only so use your personal data after we obtain your prior explicit consent and involve a clear affirmative action or indication of no objection in accordance with local data protection laws, which may require separate explicit consent. You have the right to opt out of our proposed use of your personal data for direct marketing. If you no longer wish to receive certain types of email communications you may opt-out by following the unsubscribe link located at the bottom of each communication. We will not transfer your personal data to our business partners for use by our business partners in direct marketing.

Application and other technologies

What information is collected and how we can use them: Technologies such as cookies, tags, and scripts are used by Cerebroz. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the website and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

Log Files: As true of most websites and EduOS applications, we gather certain information and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, activity with EduOS application, Activity while watching TV and/or click stream data. We do not link this automatically collected data to other information we gather about you.

Advertising: We partner with our Third Party Service Providers to either display advertising on our website or to manage our advertising on other sites. Our Third Party Service Provider may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. We will obtain your prior explicit consent and involve a clear affirmative action before providing this advertising service to you. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by contacting with us on our website.

EduTree Device Analytics: Within some of our applications we use analytics software to allow us to better understand the functionality of our EduOS Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where crashes occur within the application. We do not link the information we store within the analytics software to any personal information you submit within the application.

With whom we share your information

We do not sell any personal information to third parties.

We may disclose your personal information on occasion to third parties (as described below) in order to provide the products or services that you have requested.

Disclosure may be made to Third Party Service Providers and affiliated companies listed in this section below. In each case described in this section, you can be assured that Cerebroz EduTree will only share your personal information in accordance with your consent. Your consent to Cerebroz EduTree will engage sub-processors for the processing of your personal information. You should know that when Cerebroz EduTree shares your personal information with a Third Party Service Provider under any circumstance described in this section, Cerebroz EduTree will contractually specify that the third party is subject to practices and obligations to comply with applicable local data protection laws. Cerebroz EduTree will contractually ensure compliance by any Third Party Service Providers with the privacy standards that apply to them in your home jurisdiction.

Sharing with our group and third party service providers

From time to time, in order to conduct business operations smoothly in providing you with the full capabilities of our products and services, we may disclose your personal information from time to time to other Cerebroz EduTree affiliated companies (in communications, social media, technology or cloud businesses), or our third party service providers which are our mailing houses, delivery service providers, telecommunications companies, data centres, data storage facilities, customer service providers, advertising and marketing service providers, agents acting on behalf of Cerebroz EduTree, [related corporations, and/or other third parties] (together “Third Party Service Providers”). Such Third Party Service Providers would be processing your personal information on Cerebroz EduTree’s behalf or for one or more of the purposes listed above. We may share your IP address with third parties when using certain applications on our device in order to provide you with some of the services you requested. If you no longer wish to allow us to share this information, please contact us at

Sharing with our group’s ecosystem companies

Cerebroz EduTree works together with a cool group of companies, which together form the Cerebroz Ecosystem. The Cerebroz Ecosystem companies are independent entities, invested and incubated by Cerebroz EduTree, and are experts in their fields. Cerebroz EduTree may disclose your personal data to the Cerebroz Ecosystem companies so as to provide you with and improve the exciting products and services (both hardware and software) from the Cerebroz Ecosystem companies. Some of these products and services will still be under the Cerebroz EduTree brand, while others may use their own brand. The Cerebroz Ecosystem companies may also share data with Cerebroz EduTree from time to time in relation to products and services under the Cerebroz EduTree brand and other brands owned by Cerebroz EduTree to provide hardware and software services, and to create better functions and user experience. Cerebroz EduTree will take appropriate organizational and technical measures to ensure the security of personal data during the process of sharing of information, including but not limited to the encryption of your personal data. If Cerebroz EduTree is involved in a merger, acquisition or asset sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our website, of any changes in ownership, uses of your personal information, and choices you may have regarding your personal information.

Sharing with others

Cerebroz EduTree may disclose your personal information without further consent when required under applicable law.

We may share anonymized information and statistics in aggregate form with third parties for business purposes, for example with advertisers on our website, we may share them trends about the general use of our services, such as the number of customers in certain demographic groups who purchased certain products or who carried out certain transactions.

For the avoidance of doubt, Cerebroz EduTree may collect, use or disclose your personal information without your consent if it is and only to the extent it is allowed explicitly under local data protection laws.

Security safeguards

Cerebroz EduTree’s security measures

We are committed to ensuring that your personal information is secure. In order to prevent unauthorized access, disclosure or other similar risks, we have put in place reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect on your device and on Cerebroz websites. We will use all reasonable efforts to safeguard your personal information.

For example, when you access your Cerebroz EduTree Account, you can choose to use our two-step verification process for better security. When you send or receive data from your EduTree device to our servers, we make sure they are encrypted using Secure Sockets Layer (“SSL”) and other algorithms.

All your personal information is stored on secure servers that are protected in controlled facilities. We classify your data based on importance and sensitivity, and ensure that your personal information has the highest security level. We make sure that our employees and Third Party Service Providers who access the information to help provide you with our products and services are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet such obligations. We have special access controls for cloud based data storage as well. All in all, we regularly review our information collection, storage and processing practices, including physical security measures, to guard against any unauthorized access and use.

We will take all practicable steps to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure, and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

We will take upon the personal data breach, notifying the breach to relevant supervisory authority or under some circumstances, notifying the personal data breach to the data subjects by complying with applicable laws, including your local data protection legislation.

What you can do

You can play your part in safeguarding your personal information by not disclosing your login password or account information to anybody unless such person is duly authorized by you. Whenever you log in as a Cerebroz EduTree Account user on Cerebroz websites, particularly on somebody else’s computer or on public Internet terminals, you should always log out at the end of your session.

Cerebroz EduTree cannot be held responsible for lapses in security caused by third party accesses to your personal information as a result of your failure to keep your personal information private. Notwithstanding the foregoing, you must notify us immediately if there is any unauthorized use of your account by any other Internet user or any other breach of security.

Your assistance will help us protect the privacy of your personal information.

Retention policy

Personal information will be held for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws. We shall cease to retain personal information, or remove the means by which the personal information can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal information was collected is no longer being served by retention of the personal information. If further processing is for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes according to the applicable laws, the data can be further retained by Cerebroz EduTree even if the further processing is incompatible with original purposes.

You have control over your personal information

Controlling settings

Cerebroz recognizes that privacy concerns differ from person to person. Therefore, we provide examples of ways Cerebroz makes available for you to choose to restrict the collection, use, disclosure or processing of your personal information and control your privacy settings:

Toggle on/off for the User Experience Program and Location Access functions;

Log in and out of the Cerebroz Account;

Toggle on/off for the Cerebroz Cloud sync functions; and

Delete any information stored on Cerebroz Cloud

Toggle on/off for other services and functionalities which deal with sensitive or personal information.

You may obtain more details in relation to your device’s security status in the EduOS Security Center as well.

If you have previously agreed to us using your personal information for the abovementioned purposes, you may change your mind at any time by writing or emailing us at

Access, update, correct, erase or restrict processing your personal information

You have the right to request access to and/or correction of any other personal information that we hold about you. When you update your personal information, you will be asked to verify your identity before we proceed with your request. Once we obtain sufficient information to accommodate your request for access to or correction of your personal information, we shall proceed to respond to your request within any timeframe set out under your applicable data protection laws.

A copy of your personal data collected and processed by us will be provided to you upon your request free of charge. For any extra requests of the same information, we may charge a reasonable fee based on actual administrative costs according to the applicable laws.

If you would like to request access to your personal data held by us or if you believe any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the email address below. Email:

For details relating to the personal information in your Cerebroz Account, you may also access and change them by logging into your account on your device.

You may withdraw your consent for the collection, use and/or disclosure of your personal information in our possession or control by submitting a request. This may be done by accessing your Cerebroz Account management. We will process your request within a reasonable time from when the request was made, and thereafter not collect, use and/or disclose your personal information as per your request.

Please recognize that your withdrawal of consent could result in certain legal consequences. Depending on the extent of your withdrawal of consent for us to process your personal information, it may mean that you will not be able to enjoy Cerebroz’s products and services.

Transfer of personal information outside of your jurisdiction

To the extent that we may need to transfer personal information outside of your jurisdiction, whether to our affiliated companies (which are in the communications, social media, technology and cloud businesses) or Third Party Service Providers, we shall do so in accordance with the applicable laws. In particular, we will ensure that all transfers will be in accordance with requirements under your applicable local data protection laws by putting in place appropriate safeguards. You will have the right to be informed of the appropriate safeguards taken by Cerebroz for this transfer of your personal information.

Cerebroz may use overseas facilities operated and controlled by Cerebroz to process or back up your personal information. Currently, Cerebroz has data centre in India. These overseas jurisdictions may or may not have in place data protection laws which are substantially similar to that in your home jurisdiction. You have understood that the risks under applicable data protection laws are different and we may transfer to and store your personal information at our overseas facilities. However, this does not change any of our commitments to safeguard your personal information in accordance with this Privacy Policy.



We consider it the responsibility of parents to monitor their children’s use of our products and services. Nevertheless, it is our policy not to require personal information from minors or offer to send any promotional materials to persons in that category.

Cerebroz does not seek or intend to seek to receive any personal information from minors. Should a parent or guardian have reasons to believe that a minor has provided Cerebroz with personal information without their prior consent, please contact us to ensure that the personal information is removed and the minor un-subscribes from any of the applicable Cerebroz services.

Order of precedence

If you have agreed to our applicable User Agreements, in the event of inconsistency between such User Agreements and this Privacy Policy, such User Agreements shall prevail.

Updates to the privacy policy

We keep our Privacy Policy under regular review and may update this privacy policy to reflect changes to our information practices. If we make material changes to our Privacy Policy, we will notify you by email (sent to the e-mail address specified in your account) or post the changes on all the Cerebroz websites or through our mobile devices, so that you may be aware of the information we collect and how we use it. Such changes to our Privacy Policy shall apply from the effective date as set out in the notice or on the website. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of products and services on the websites, EduTree and/or any other device will be taken as acceptance of the updated Privacy Policy. We will seek your fresh consent before we collect more personal information from you or when we wish to use or disclose your personal information for new purposes.

Social media (features) and widgets

Our websites include social media features, such as the button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social media features and Widgets are either hosted by a third party or hosted directly on our websites. Your interactions with these Features are governed by the privacy policy of the company providing it.

Contact us

If you have any comments or questions about this Privacy Policy or any questions relating to Cerebroz’s collection, use or disclosure of your personal information, please contact our Data Protection Officer at the address below referencing “Privacy Policy”:

Cerebroz EduTree LLP S03, Indiabull Mega mall, B/h Railway station, Akota, Vadodara-390020, Gujarat, India

Thank you for taking the time to understand our Privacy Policy!